In order to grow markets to their optimal levels, it is essential that a strong program of Product Training and Sales Training be initiated and continue at regular intervals for each individual throughout their involvement in the sales process.
It is important to be able to recognize the type and level of training indicated by each individual's needs. All training should be tailored as closely as possible to the person, the objectives of the company, and allow for the vicissitudes of the marketplace.
The Sales Training process should be easy to understand, practicable to implement, and have as its end the creation of Conscious Competents, i.e., individuals who are not only good at their jobs, but they know why they're good.
Saturday, July 25, 2009
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